Closing more offers doesn't happen instantly, and you need to plan at least a month in advance. To close a certain number of offers, you need to
- Know how to conclude a business transaction and
- Have a step-by-step plan, because these offers won't close when you need them to.
There are a few basic steps we all know about making a sale, but it's important to follow these steps at the right time. If you really want to know how to close a sale, here are six ways.
1) Analyze your prospects/offers and decide which ones can be closed as soon as possible
To close a certain number of offers in one month, you need to check your contact database and the list of open offers.
This planning must be done at least one month in advance. Because we?
Because deals don't close when you want them to. So check your open offers and try to contact each offer at regular intervals.
The waiting time before contact really depends on your sales funnel configuration and the length of the buying cycle. If you haven't figured these things out, take a look at your sales velocity calculation.
TAB CRM It will help you manage this pipeline by helping you visualize which tracks can be closed as soon as possible.
- Keep detailed notes on your potential customers' objections and requirements open - see if this can really meet their needs.
- Try to resolve them, because only then will there be any chance of closing the deal. Check whether you have been able to resolve your queries, and check any outstanding issues that remain in your agreement.
- Make sure you're dealing with the decision-maker, not someone who's wasting your time.
2) Understand your pain point
People can only be convinced that they need a solution when they understand that they have a problem.
If they've started looking for your products, it's easier to do so. Understand why they started looking for a solution and why they contacted you. If you've contacted them, you'll need to assess whether the time is right and whether they're looking for a solution.
Once you understand your core problem, the selling can really begin.
Once you understand your main problem, selling will be easy. Click to Tweet
Key point: The better you understand where the pain is AND understand how your product can alleviate that specific pain, it will naturally close more business.
Some examples of potential pain points
- They don't have any products/services at the moment to solve their problem, so they've started looking. You might be looking for a wider variety of products and good quality.
- They have a product/service, but it doesn't fully meet their requirements. A lot of manual intervention may be required even when you have this solution. Using the current system can be time-consuming due to manual efforts.
- Poor after-sales support may be the cause. Your current supplier may not be able to provide adequate support, and may not be available to resolve your queries just when they need help.
- Pricing. The biggest problem may be price. They may switch because the current product/service may be very expensive for them, and even after paying this cost, the product/service may not add value to their process.
- The team is not very tech-savvy and needs a solution that can be easily used by the team.
- The product/solution is not customizable, which increases the supplier's reliability for support.
3) Don't just sell, build a relationship, use a personal touch
Knowing how to close a sale is like knowing how to make friends. There are tons of solutions to a problem, but people will buy your solution once you've established a relationship with them.
At the end of the day, it's the relationship that counts.
Your solution may not be as complete as others, but they'll always think of you IF you have a relationship with your prospect.
How to follow-up Your informal contacts and offers also make a difference. Not just before, but even after the sale. Not just to sell, but to build the relationship. This is important because it gives your customers the feeling that they're not just remembering at the time of the renovation or during the closing of the transaction.
Editor's note
Do it for real. Too many people in sales are fake. Are you selling the product because you think it's the best solution for your ideal customers? If not, why not?
Building a good relationship with prospects will help you close more leads immediately, but it will also create better prospects for those who aren't ready to buy. Not to mention that onboarding customers will probably last longer if you really know them and help them find the best solution.
Ask yourself a few questions before you sell.
- Have you wished your offer/prospect a happy birthday?
- What kind of conversations have you had? Do you talk more
- What do you know about your prospect/influence? Do you know their hobbies, likes and dislikes, and how often have you talked to them about them?
- More importantly, do you know their specific role? Whether by listening to them or researching the industry, you need to know what they do.
Keep your contact list to help you get a clear idea of when you can contact them, which contacts haven't been contacted recently, and so on.
If you empathetically solve customers' problems and stay in touch with them, your prospects will make a purchase without question and won't look for any other solution.
4) Create urgency
Sometimes you think your potential customer will sign up with you or look for your solutions the moment you contact them. But they never buy anything.
Here, it will be your job to create this urgency even if there was no urgency on the part of your customer.
If you create a need "now", half the work is done.
You can make them understand that if they don't sign up with you, they'll waste time following your current process. You can be sure how quickly your solutions can get results.
Take mutual funds, real estate and/or insurance companies, for example.
In India, the financial year runs from April to March. By the end of December, these insurance and mutual fund companies start advertising and reaching out to their target audience. They also succeed in generating sales, because since the beginning of January, people have been focusing on income tax savings, and this is the best time for these companies to create that urgency.
5) Meet and contact decision-makers, but don't forget influencers
Decision-makers are important, but it's not always necessary for a decision-maker to be the end-user of your product/service.
Try consulting the influencer/champion, asking him/her to use his/her solution and solve his/her problem. It is he/she who will influence the decision-maker and convince him/her to buy your solution by addressing his/her problem.
Let's say you're a lead generation, digital marketing or CRM company and you're solving the problems that every organization's sales/marketing team faces. The CEO or general manager doesn't need to be part of the sales or marketing team.
In this case, check the following points:
- Check whether you are in contact with the manager / team leader.
- Check what problem you have. He / she may be generating fewer leads / deals or you don't want to waste your team's time on cold calling and data collection to generate leads.
- Check your current sales and marketing process and how you can adapt your solution to it.
- He/she may find it difficult to control the work of his/her team. For example: you may not be able to assign tasks to the team, check how many transactions they are currently processing, you may not be able to control who sees what data, etc.
In such a case, the CEO or MD may not be very aware of the problems facing his or her sales manager or team leader, but if he or she gets in touch with the manager and solves his or her problem, he or she will be the first to recommend his or her Solution. The CEO or MD.
6) Try to get through the sale
Cross-selling is the best option if you can't find prospects who will close quickly.
If you have several products/services that can be sold to your current customer, don't hesitate to try cross-selling. This will save you the effort of convincing a new potential customer to seek out your solutions.
What's more, trust and relationship-building should already exist. If you've done it right, your customers will trust you if you sell them something new.
If you have several products/services that can be sold to your current customer, don't hesitate to try cross-selling. Click to Tweet
Let's say you've developed human resources software. Three products covering payroll, licensing and support respectively. And your target audience in this case may be HR or an accounting team.
When calculating payroll, license and attendance are equally important. You may have already sold payroll software to a customer, but they may also be buying your license and support management software.
In such a case, you can certainly sell your license and support management software, which can be a complete solution for your customers' HR payroll management process.
Cross-selling may not always be appropriate, but it's worth a try.
Whether you're a influential artist or the manager of a small business, you need to learn how to close a sale
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