{"id":235467,"date":"2020-07-21T12:45:14","date_gmt":"2020-07-21T12:45:14","guid":{"rendered":"https:\/\/get-mails.com\/?p=235467"},"modified":"2020-07-21T12:45:14","modified_gmt":"2020-07-21T12:45:14","slug":"comment-concevoir-des-formulaires-de-generation-de-leads-pour-plus-de-conversions","status":"publish","type":"post","link":"http:\/\/get-mails.com\/en\/comment-concevoir-des-formulaires-de-generation-de-leads-pour-plus-de-conversions\/","title":{"rendered":"How to design lead generation forms for more conversions?"},"content":{"rendered":"
\n

Lead generation forms are a valuable marketing tool. Most people will visit your site once, and never come back. But if you use lead generation forms, you can also capture contact details and market to them by e-mail. It's much easier to nurture customers by e-mail than to try to impress them all at once on your site.<\/p>\n

To be successful, the forms on your site need to work properly and be optimized to generate as many conversions as possible. Read on for tips on how to create the most effective lead forms for your site.<\/p>\n

Decide which fields to include <\/span><\/h2>\n

It's hard to decide what information to collect from your lead generation form. You want to capture important information that can help you better segment and market to individual prospects. But the more fields you include, the less likely people are to complete the form and convert it.<\/p>\n

It's best to include as few fields as possible. This encourages people to follow the registration process. The information you really need depends on your business niche. For example, a B2B company may need to know the name of the leading company, its position in the company, etc. Most B2C companies can get away with simply asking for your name and e-mail address.<\/p>\n

If you want to include more fields to facilitate segmentation, consider making them optional. For example, if you wish to include more fields to facilitate segmentation, consider making them optional:<\/p>\n