{"id":235295,"date":"2020-07-14T15:29:35","date_gmt":"2020-07-14T15:29:35","guid":{"rendered":"https:\/\/get-mails.com\/?p=235295"},"modified":"2020-07-14T15:29:35","modified_gmt":"2020-07-14T15:29:35","slug":"quest-ce-que-le-b2c-un-guide-dentreprise-a-consommateur-pour-les-professionnels-de-la-vente","status":"publish","type":"post","link":"https:\/\/get-mails.com\/en\/quest-ce-que-le-b2c-un-guide-dentreprise-a-consommateur-pour-les-professionnels-de-la-vente\/","title":{"rendered":"What is B2C? A guide for sales professionals"},"content":{"rendered":"
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Just ten years ago, few people aspired to a career in sales. Our mental image of a sales professional is a ruthless, sweaty, fast-talking person, someone who uses tricks and sweet talk to close a sale.<\/p>\n

Today, more than <\/span>three billion people<\/span><\/a> are connected to the Internet. On a global scale, the emphasis is increasingly on <\/span>value-based sales<\/span><\/a>-And more and more people are looking to sell their careers. Search terms such as \"What is B2C?\", \"What is CRM?\" and dozens of other questions flood Google every day.<\/span><\/p>\n

The confusion ends with this post - you'll know what B2C is and why it's important for sales professionals to understand it. Familiarizing yourself with B2C and how it differs from B2B is essential to the success of your career. Ready to get started? Let's get started.<\/span><\/p>\n

In a nutshell: what is B2C?<\/span><\/h2>\n

B2C stands for business-to-consumer.<\/span><\/p>\n

Investopedia defines B2C as \"a business or transactions conducted <\/span>directly between a company and consumers<\/span><\/a> who are the end-users of your products or services. \"\u00a0<\/span><\/p>\n

To fully understand B2C, it's imperative to compare it with B2B or business-to-business. Simply put, B2B transactions take place between two companies, while B2C refers to transactions between companies and end consumers. Where B2B offers services to other companies to improve their operations, B2C responds directly to consumer needs with its products.<\/span><\/p>\n

Article by Sandeep Krishnamurthy published by Inc.com and Wikipedia<\/span><\/a> Divide the B2C space into five categories:<\/span><\/p>\n


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\n<\/span>What are B2C sales?<\/span><\/h2>\n

In the B2C sales model, companies prospect and sell to individual consumers. B2C companies and sales professionals sell products such as food options, cars and other consumer staples.<\/span><\/p>\n

B2C vs B2B: key differences in the sales process<\/span><\/h2>\n

B2C sales are quick, consisting of a few specific touches and a continuous presence. B2B sales are a longer sales process that can take months to years of presence, nurturing and engagement. In the B2C space, the emphasis is on speeding up all transactions. <\/span>
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\n<\/span>While the same can be said for B2B companies, the nature of the products and the prospects don't always call for fast transactions. In fact, taking your time in the sales funnel can offer larger contracts to B2B sales professionals.<\/span><\/p>\n

B2C sales decisions are usually made by one or two people. A whole company department, often in collaboration with consultants, may be involved in the decision to buy a B2B product.<\/span><\/p>\n

B2C sales throw a wide net to attract and qualify leads, while it's imperative that B2B sales professionals target sales prospecting and lead qualification. When it comes to knowing where to obtain and generate leads, B2B and B2C companies cross paths on many platforms. <\/span><\/p>\n

HubSpot reports that <\/span>41% from B2B companies and 67% from B2C companies<\/span><\/a> have acquired a customer via the social networking site Facebook.<\/span><\/p>\n

Prices for B2C products are relatively lower than those for B2B products. B2B sales can reach millions of dollars, and are generally executed on long contracts. However, B2C sales account for a large proportion of total sales. <\/span><\/p>\n

According to eMarketer, <\/span>Global B2C e-commerce sales reach $15 billion<\/span><\/a>This steady growth is mainly driven by emerging markets such as Asia-Pacific.<\/span><\/p>\n