{"id":235459,"date":"2020-07-21T12:48:42","date_gmt":"2020-07-21T12:48:42","guid":{"rendered":"https:\/\/get-mails.com\/?p=235459"},"modified":"2020-07-21T12:48:42","modified_gmt":"2020-07-21T12:48:42","slug":"4-etapes-faciles-pour-trouver-de-nouveaux-clients","status":"publish","type":"post","link":"https:\/\/get-mails.com\/en\/4-etapes-faciles-pour-trouver-de-nouveaux-clients\/","title":{"rendered":"4 easy steps to finding new customers"},"content":{"rendered":"
One of the most difficult tasks for a new home business owner is getting those first clients or customers. The challenge is compounded by the fact that many new home entrepreneurs aren't marketing experts, and the idea of \"sales\" scares them. In fact, even seasoned home business owners sometimes struggle to get enough clients or customers.<\/p>\n
Although generating sales leads and customers takes time, you can speed up the process by learning how to prospect and guide these prospects and customers to a reduction<\/a>. And since many prospects or customers won't buy when they first contact you, you also need to develop a plan to stay in touch until they're ready to buy.<\/p>\n It's obvious that you'll save time and money by marketing to people who not only want what you have, but are also willing and able to pay for it. And yet, many new business owners don't take the time to identify their target market. Target market Instead, they launch their marketing message to the world anyway, where, most of the time, the brand is lost. <\/a><\/p>\n A more effective and efficient marketing method comes first <\/a>define the most likely buyer<\/a> of your product or service. How old are they? What gender? What's your socio-economic background? Knowing who your market is makes it easier to find them and deliver messages that encourage them to evaluate your product or service.<\/p>\n Take the time to understand who your target market is, so you don't waste time and money looking for and selling to the wrong customers.<\/p>\n \n You can't plan a party without a guest list, and likewise you can't start or run a business without listing customers or prospects. The list of people you know is a good place to start, because you can make a quick sale and get referrals. But there are other sources for starting your prospect list. Here are a few of them:<\/p>\n <\/a><\/p>\n Once you have a list of prospects, it's time to communicate. Here are a few ideas.<\/p>\n On the phone<\/strong>: Cold calling scares a lot of people, but if you lead by asking what they need and then present your product or service as a solution, you'll get better results. Use a fluid, easy conversation script to introduce your product or objective to callers. Remember, counting is not selling. If you talk all the time, the probability of convincing someone they need your product or service won't be high. Ask questions and present your product or service The benefits turn the caller's attention to them instead of to you. <\/a><\/p>\n Finish with a call to action, such as asking them to commit to a trial period or giving you an e-mail or physical address, so you can submit further information. Finally, if someone says they're not interested, ask if they know anyone who might be and get a reference.<\/p>\n Email<\/strong>While e-mail isn't as effective as direct conversation, it's less scary and is often a great way to introduce yourself. The trick is not just to send a \"buy\" e-mail, but to offer something of value. Briefly explain who you are, then offer a coupon or a free article on a relevant topic. Check the <\/a>anti-spam legislation<\/a>which requires you to include an unsubscribe option for each contact. Here are a few more resources on e-mail marketing.<\/p>\n In person<\/strong>There are many ways to meet potential customers and clients in person. For B2B, you can walk into your company. Or you can call and make an appointment for a B2B or B2C meeting. In many cases, you can meet potential customers when you're at the grocery store or on a plane, or wherever you are.<\/p>\n It's important to remember some key points for effective face-to-face selling. Don't tell them everything at once. Instead, find out what your wants and needs are, and tailor your presentation to show how your product or service is the solution to your problem. Always have sales materials on hand to help you in this process (such as samples or catalogs). Be sure and end with a call to action and a promise to follow up.<\/p>\n Traditional mail<\/strong>Direct mail: Like e-mail, direct mail doesn't have as high an effectiveness rate, but it's a great way to raise your company's profile. Create the piece you plan to send, whether it's a postcard, brochure, letter, etc. Once you have the finished piece to hand, you can direct and seal it yourself, or hire a mailing house to do it for you. If you're shipping a lot of pieces, there's time and money involved. economic benefits<\/a> use a processing house to ship, fill and stamp. A processing house can receive bulk stamp fees, which can save up to 40% off the cost of postage. However, a hand-placed pad may be less likely to resemble junk mail<\/a>. <\/span><\/p>\n Fortune is in the follow-up. You'll hear a lot of \"no\". For some people, that \"no\" is firm. But for others, \"no\" is simply \"no\" for now. Many business owners hear \"no\" and give up. But 80% of sales are no<\/em> made on the first, second or even third contact! It can take five or more contacts to make a sale.<\/p>\n STEP 1: Focus on your target market<\/strong> <\/span><\/h2>\n
STEP 2: Create a potential list of customers and clients<\/strong> <\/span><\/h2>\n
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STEP 3: Get in touch<\/strong> <\/span><\/h2>\n
STEP 4: follow-up, then follow-up again<\/strong> <\/span><\/h2>\n