{"id":235576,"date":"2020-07-21T12:22:17","date_gmt":"2020-07-21T12:22:17","guid":{"rendered":"https:\/\/get-mails.com\/?p=235576"},"modified":"2020-07-21T12:22:17","modified_gmt":"2020-07-21T12:22:17","slug":"4-conseils-pour-une-page-de-destination-reussie","status":"publish","type":"post","link":"https:\/\/get-mails.com\/en\/4-conseils-pour-une-page-de-destination-reussie\/","title":{"rendered":"4 tips for a successful landing page"},"content":{"rendered":"
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One of the most important elements of digital marketing is the acquisition of visitors who are likely to be interested in your product\/service; this is known as qualified traffic.<\/p>\n

However, focusing on visitor acquisition is far from enough, as you need to ensure that you convert the majority of visitors into new contacts who can do business with your company; this is called leads or pistes in good French. .<\/p>\n

The performance metric we most recommend monitoring is the conversion rate. It's pretty straightforward. The conversion rate is the percentage of visitors who carry out the desired action (for example, fill in a contact form or make a call).<\/p>\n

This is where the landing page comes into its own. The more attractive the landing page, the higher the conversion rate of your campaigns (and consequently, the lower the cost of lead acquisition).<\/p>\n

The objectives of this article are:<\/p>\n

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  1. define what a landing page is<\/li>\n
  2. list objectives<\/li>\n
  3. list the advantages<\/li>\n
  4. Here are 4 key tips<\/li>\n<\/ol>\n

    What is a landing page?<\/h2>\n

    Always called destination page<\/em> or landing page, the landing page is the Web page to which Internet users are redirected when they click on your ad. When we use this term in marketing, we often refer to a \"landing page\". be unique<\/em> (not part of a website menu).<\/p>\n